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The Brandformance Marketing OS
Turn every consumer connection into a conversion.
The Brandformance Marketing Operating System is the critical playbook for ambitious, forward-thinking marketers who can’t afford to divide their efforts between brand building and performance marketing—they realize every consumer interaction must simultaneously foster brand love and drive sales.
This course provides a unified framework that combines unforgettable brand storytelling with performance-driven tactics that deliver immediate and sustainable business impact. As modern marketing evolves with shifting consumer behaviors, rapid tech advancements, and relentless growth pressures, you'll master the tools to recalibrate the marketing funnel, captivate audiences, fuel growth, and fast-track your career.
The Brandformance Marketing Operating System is the critical playbook for ambitious, forward-thinking marketers who can’t afford to divide their efforts between brand building and performance marketing—they realize every consumer interaction must simultaneously foster brand love and drive sales.
This course provides a unified framework that combines unforgettable brand storytelling with performance-driven tactics that deliver immediate and sustainable business impact. As modern marketing evolves with shifting consumer behaviors, rapid tech advancements, and relentless growth pressures, you'll master the tools to recalibrate the marketing funnel, captivate audiences, fuel growth, and fast-track your career.
Course Duration
4 hours of on demand, easy-to-follow sessions
Modules
10 high-impact modules, inclusive of videos, interactive elements and printable assets
Chapters Per Module
5 per module to provide depth and breadth on each topic, from brand strategy to performance marketing
Case Studies
From worldclass brands and hyper-growth start-ups
8+ on cultivating immediate and sustainable brand-consumer relationships
C.0.N.N.E.C.T Framework
1 used by leading brands to drive brand and demand results
Discover everything you need to combine the best elements of brand and performance marketing
Why brands and marketers are struggling due to unprecedented growth demands, shifting consumer habits and tech advancements
Explore the shortcomings of current marketing strategies and discover why they are failing to meet the evolving needs of consumers in today's dynamic landscape.
Why the traditional marketing funnel and playbooks are failing marketers
Dive into the foundations and compelling evidence supporting connection-based marketing strategies, and gain valuable insights and case studies on how they can drive meaningful and lasting connections with your target audience.
Why modern marketers are no longer choosing between brand and performance marketing - they are combing them
Learn how to cultivate authentic relationships, create content that emotionally and practically moves audiences and leverage the art of performance-driven storytelling and channel activations that moves consumers through the funnel faster and more seamlessly.
Case studies and guides on combining brand and performance marketing—from messaging and targeting to building content and ecosystems that move audiences from frustration to purchase
Explore the brand-to-demand system deployed that aligns entire organizations on what consumers need to hear, feel, and see at every touchpoint.
Notable Brands Who Employ Brandformance Marketing Strategies
Problems We'll Eliminate
Brands and marketers are struggling more than ever to grow their business and advance their careers. By returning to the basics of relationship-building, we can solve their biggest daily and long-term challenges:
Constantly changing algorithms and channels
Audiences aren’t buying once much less twice
Messaging that isn't resonating
Complex marketing funnels
Forced to do more with less
Misaligned teams and strategies
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