Digital Course

Marketers: it’s time to take back control—of your results, your time, and your sanity.

You’re pouring everything into the work—yet the results are inconsistent, the pressure never lets up, and the boundaries between work and life have all but vanished.

It’s not a work ethic problem. It’s an outdated playbook problem.
Marketing has become too complex, too fragmented, and too disconnected from what actually drives people to act and buy.

Introducing the Brandformance Marketing Operating System—a playbook for modern marketers that combines the emotional power of brand marketing with the precision of data-driven performance strategies, turning every connection into a conversion.

Are you ready to be in control or your career and life again?
Write your awesome label here.

The heart of it:  

Limited resources, increased performance pressure and unrelenting industry shifts has cultivated an overwhelming marketing environment that is hindering business results and crushing marketers.

Brand Realities

75% of consumers don't buy from brands twice. 80% of new product launches fail within the first 3 months and a staggering 52% of new brands don't survive.

Marketer Anxiety

Conversely, marketers face relentless pressure to adapt, innovate and demonstrate tangible impact, resulting in burnout, mental health issues and massive underperformance.

Top marketers no longer choose between brand and performance marketing - they combine them to transform their results and career. 

  • From: Pressure for Immediate Results
    To    : Balance Short-Term Wins with Sustainable Success
  • From: Inconsistent, One-Time Purchases
    To:     Loyal, Repeat Buyers
  • From: Unreliable Growth Hacks
    To:     Proven Growth Strategies
  • From: Complex Funnels
    To:     Easy Conversion Paths
  • From: Endlessly Validating Your Value
    To:     Delivering Results that Demand Attention
  • From: Constantly Comparing Yourself 
    To:     Celebrating Your Own Achievements
  • From: Sacrificing Personal Well-Being
    To:     A Thriving Career Without Costing Your Mental Health

Notable Brands Who Employ Brandformance Marketing Strategies

Course Overview

A complete brand to demand marketing guide

Brands & Consumers: An Unhealthy Relationship

Explore the factors fueling the relationship gap between brands and consumers and how to reverse the trend

The Power of
Connection

Discover why emotional connections are the growth superpower for iconic and emerging brands

Unlock Your Brand Superpower

Learn the brand strategies and techniques to move from a transactional to transformational relationship with your audience

Features to
Impact

Transform your messaging approach and craft compelling channel-specific content that breaks through the noise

Modern Marketing
Funnel

From brand to demand, master how to adapt your marketing funnel and paid media strategies to drive short and long-term success

Meaningful and Measurable Connection

Discover proven methods for assessing and quantifying the impact of your brand's connection strategies
What You Get

1 
Framework

Access to the proven C.O.N.N.E.C.T strategic framework used by leading brands to turn every connection into a conversion

10
Modules

Totaling up to 3 hours of high-impact video learnings like how to unlock the driving factors behind 95% of purchase decisions 

10
Use Cases

Success case studies and marketing strategies from best-in-class brands who are changing the game in a constantly changing marketplace 

8
Templates

To help put concepts into action and eliminate the need to choose between brand and performance marketing
Who This Course is For

Built For Next Generation Marketers

Mid to Senior-Level  Marketers

Specializing in brand, performance, and product marketing, seeking to master the balance between brand-building and performance-driven strategies

Aspiring CMOs and Marketing Leaders

Seeking to develop a holistic strategy that accelerates short and long-term growth and by extension their career trajectory

SMBs and Growing Businesses

Looking to create high-impact marketing strategies without the resources of large enterprises, focusing on agility and precision

High-Growth Marketing Teams

Aiming to build a scalable marketing ecosystem with channel-specific strategies that transform consumer relationships from transactional to transformational

Us? We've spent nearly 20 years turning Fortune 500 brands and startups into marketing powerhouses.  

We’ve led the charge on some of the world’s most iconic product launches, revived beloved brands, crafted the voices behind social media’s most talked-about names, and developed performance strategies for companies driving industry-shaping growth.

Now, we’re giving top marketing leaders the  definitive playbook to regain control, push boundaries, set new standards of excellence, and accelerate their careers.

Contact Us to Learn More

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